What Nonprofits and Small Businesses can Learn from Gwyneth Paltrow’s Newsletter

NBNash Digital Marketing, Video

Gwyneth Paltrow has a newsletter. In some ways it takes the TMI blog too far– she’s been criticized for alienating readers with her whole “I’m a working mom just like you, photo shoots are so hard!” schtick. Yet the newsletter and corresponding website, Goop, continue to thrive. That’s no accident; it’s good marketing, and there are lessons here that nonprofits and …